2019 BRAND NIGHT OF NEW BAOJUN
Global Events / Global PR Service
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Global Events / Global PR Service
Global Events / Global PR Service
Project Background
Baojun is the brand for the SAIC-GM-Wuling model car, a car made only domesticly in China. After producing their first vehicle in 2010, the company has strove to produce vehicles that consumers could trust. In 2019, Baojun changed the design of their logo from their initial horse rendering to a new diamond symbol. The new logo was developed for communicating aesthetically with younger customers and will be adapted for intelligent and high-tech models.Our Solution
Eidetic Marketing saught to connect Baojun with the younger generation's demographic. We created a space for the presentation in the form of an artistic, diamond shape. A series of interconnected dots created lines and diamond shapes in a beautiful display. The use of neon lighting and black backgrounds gave the event a more futuristic feel. We also covered various other aspects of the event.